This is our favorite coffee book – and we’ve written a coffee book!
🥇🥇 Freda Yuan is a two-time Cup Tasters champion (Cup Tasters is the world’s most esteemed coffee-tasting competition) and author of Sip ‘n’ Slurp: An Expert Guide To Coffee Tasting.
📖 In this beautiful, full-color, information-packed book, Freda introduces an approachable, personable and empowering framework for tasting coffee, complete with hands-on experiments and many practical suggestions.
☕️🍷🥃 This is an absolute must-have for anyone who wants to develop their sensory skills in any arena, be it coffee, wine, whiskey, or the world at large.
Freda introduces the book by sharing about how coffee tasting aided recovery from an eating disorder.
Freda’s kind, practical, and concise writing voice make this an incredibly engaging read from start to finish. In 72 pages, Freda shares everything I wish I had learned when I first started learning how to taste coffee – and much more.
“Have you ever come across this situation at a wine, coffee, or whisky tasting when someone suddenly says, ‘Ah, I taste raspberry and elderflower.’ Or when another person talks about getting notes of orange, pomegranate, and strawberry but all you taste is COFFEE?
So what went wrong? Why weren’t you able to identify that flavour or that fruit note when you have been consuming it all your life? I can tell you now that you are not alone and your experience is common. Those coffees truly tasted like coffee. It is just that your tasting skill has not yet been developed and your ability to explain what you have tasted or experienced is not yet structured properly.
Don’t feel feel frustrated. It is completely normal. It happened to me when I first started working in coffee. In fast, it is really easy to develop your own personal sensory tasting awareness. I am here to assist you.” – Freda Yuan, Sip ‘n’ Slurp: A Guide To Expert Coffee Tasting
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